Fact In Marketing
Emotion sells. This is well-known by big brands.
Market Research
Market research is more than just finding out demographic data and audience interests. It's about understanding them as people—what needs do they have? What pains? What desires? What obstacles? Where do they spend their time online? These points need to be touched upon in the exact manner they communicate their issues; that's why the way you present your offer matters.
Sales Funnels
The sales funnel is the journey a person takes until they become your customer—from seeing your ad/post, reading it, sparking curiosity, then interest, and finally making a purchase. Sales funnels aren't one-size-fits-all, and there's no funnel that fits all campaigns. Did you know that most businesses fail or face issues due to a poorly crafted funnel?
Competitive analysis
Whether you like it or not, competition is essential for growth. You enjoy leaving your competitors behind, but feel threatened when they surpass you. Just like your audience, competition needs to be analyzed. Wouldn't you like to know your competitors' next move? To draw inspiration from market leaders and become a threat to them, or even swipe their customers.
Copywriting
And what would all these things be without good copy? Everything starts with quality text: Videos that gather millions of views, well-crafted paid ads that convert, email campaigns that skyrocket your sales. The scripts are written, now it's time for personalization.
